CEB Global Hiring Experienced Candidates
9 September, 2017
Job ID : 2017099006
Company : CEB
Job Role : Digital Marketing Specialist
Eligibility : Graduate
Experience : 2-4 Years
Job Location : Bangalore
Salary : Not mentioned
Vacancies : Not Mentioned
Website : www.cebglobal.com
- Bachelor’s degree in arts or sciences
- 2- 4 years of digital marketing experience, with a significant part of that being hands-on experience with SEO.
- Experience with A/B and multivariate experiments.
- Hands-on knowledge and proven track record of delivering qualified traffic from both an acquisition and conversion standpoint.
- “Best Practices” knowledge of Search Engine Marketing tactics and guidelines preferred.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Experience operating A/B testing on Ad copy & landing pages.
- Ability to analyze data through web analytics.
- In-depth experience with website analytics tools (e.g, Google Analytics, Site Catalyst, Web Trends)
- Ability to select keywords, write compelling ad copy and optimize campaigns to meet established ROI goals and conversion metrics.